A research on impulse buying and
Data also reveals there is a statistically significant relationship between impulsivity and gender p: 0.
They may have greater difficulties with feeling deprived by not buying or by delay of gratification. The association with stress reaction suggests that impulse buying may serve a mood regulating function for some people.
Locations included places such as shopping malls and departments.
Higher means indicate higher endorsement for each factor. Scores of each trait were aggregated for subsequent analysis.
Unwelcome experiences can harm the reputation and longevity of businesses.
Recent studies have stated that atmospheric cues in the retail environment i. For highly absorptive people, environmental and sensory cues such as sounds, sights, and smells play an extensive role in influencing their impulse purchases.
Impulse buying behaviour of consumers
The association with stress reaction suggests that impulse buying may serve a mood regulating function for some people. Included here were: items on sale Impulse buyers were found to be more likely to buy on impulse in both negative moods and positive moods than non-impulse buyers. Moreover, this study is also concerned about how personality traits are related to cues, and whether high and low impulse buyers would differ on the degree to which they are sensitive to various cues. The three personality traits examined here were measured using the appropriate sub-scales from the Multidimensional Personality Inventory Tellegen The last group of cues represented internal affective feelings such as emotional states or moods. Response data creates speculation that the child car seat market suffers from knowledge gaps. For impulsive buyers, their affective state can stimulate pursuit of the immediate gratification that buying provides. This factor structure accounted for To minimize response reactivity, statements reflecting any one trait were randomly interspersed with statements assessing other traits. Work in absorption indicates that people may differ on the degree to which they are sensitive to these stimuli. The impulse to buy is hedonically complex and may stimulate emotional conflict. In both cases, high impulse buyers were more likely to indicate that these cues effected them more than did low impulse buyers. The purpose of this paper is to build on these prior studies by examining the relationship between impulse buying and some relevant personality traits, as well as to identify common internal and external cues that trigger impulse buying.
To explore this possibility, a correlation analysis was conducted.
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